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Business on Board Logo 2010
PRESS RELEASE
June 28, 2010
For Immediate Release
Contact:
Margie Hale, Executive Director
West Virginia KIDS COUNT Fund
KIDS COUNT Launches Year Two of the Business on Board with Childcare! Awards
With new criteria, new award levels and a new application deadline
Charleston, WV - June 28, 2010 - The West Virginia KIDS COUNT Fund today launched year two of its successful Business on Board with Childcare! award program.  The Business on Board with Childcare! designation signifies a West Virginia employer's adherence to key national and local criteria for a childcare-friendly workplace.  For 2010, KIDS COUNT has added a new criterion; increased the points required to achieve the designation; created three, separate award levels; and extended the deadline for applications. 
Click to download the 2010 application form!
2010 Application Form Link
"In March of this year, we honored the 71 West Virginia businesses that earned the Business on Board with Childcare! designation in the program's first year," said Clark Hansbarger, president of the KIDS COUNT Board and dean of the Charleston Campus of the West Virginia University School of Medicine.  "But we know there are many more West Virginia businesses that deserve recognition for providing a childcare-friendly workplace.  In 2010, we want all of those employers to apply for this important business award and be recognized as a 2010 Business on Board with Childcare!." 
The 2010 Business on Board with Childcare! award criteria have been adapted from a list developed by the Families and Work Institute (www.familiesandwork.org) and KIDS COUNT's own statewide efforts to get parents, childcare providers and community leaders involved in advocating for better childcare policies. 
To be eligible for the 2010 Business on Board with Childcare! designation, an employer must comply with any combination of the award criteria that totals at least 20 points. This minimum threshold represents a five-point increase from the 15-point minimum that was required for the 2009 designation. The minimum point change reflects the addition of one new award criterion: participation in KIDS COUNT's 2010 Take a Flower to Childcare Day celebration, which will be held on Tuesday, October 19, 2010.  (Visit http://www.wvkidscountfund.org/take-flower.php for more information.) 

Find us on FacebookTo be designated a 2010 Business on Board with Childcare!, West Virginia employers must comply with any combination of the following award criteria totaling at least 20 points:

· On-site childcare (25 points)
· Payment for childcare with vouchers or other subsidies that have direct costs to the company (20 points)
· Flexible spending accounts that help employees pay for childcare with pre-tax dollars (10 points)
· Reimbursement of childcare costs when employees work late (10 points)
· Reimbursement of childcare costs when employees travel for business (10 points)
· Childcare for school-age children on vacation (10 points)
· Backup or emergency care for employees when their regular childcare arrangements fall apart (10 points)
· Sick care for the children of employees; or sick leave for employees with sick children; or employees allowed to bring sick children to work (10 points)
· Participation in their local KIDS COUNT Community or other similar efforts to advocate for better childcare.  (5 points)
· Access to information to help locate childcare in the community (Child Care Resource and Referral information) (5 points)
· Financial support of the West Virginia KIDS COUNT Fund, including sponsorship of the Business on Board with Childcare! awards (5 points)
· Support of KIDS COUNT's annual Take a Flower to Childcare Day celebration (5 points)
A score of 25 to 50 points will earn an employer the newly-created "2010 Achiever Award. "  A minimum score of 55 points will earn an employer the program's highest honor, a "2010 Navigator Award."   Employers who earned the 2009 award must reapply in 2010 to receive this year's recognition benefits.  Also, in 2010, to assure fairness, childcare providers must achieve a score of at least 80, including the availability of on-site childcare, to earn the Business on Board with Childcare! designation.  
Click here to view the gallery of photos from last year's awards event!
2010 Navigator Award Winner
Every West Virginia business that achieves KIDS COUNT's 2010 Business on Board with Childcare! designation will receive a special insignia and a distinctive plaque for public display; recognition on KIDS COUNT's website and in KIDS COUNT publications, e-mail alerts and press releases; and public recognition at the statewide awards event next spring.
According to KIDS COUNT Executive Director, Margie Hale, "When we launched the program in 2009, our goal was to create a recognition program that was accessible and achievable for all West Virginia businesses, large or small.  Our diverse list of 2009 award winners is proof that we are well on our way to achieving that goal.  In 2010 and beyond, we want every childcare-friendly employer in West Virginia to be recognized as a Business on Board with Childcare!."  
For more information about how your organization can apply for the 2010 award, go to www.wvkidscountfund.org/BOB, call 1-888-KIDS COUNT or e-mail margiehale@wvkidscountfund.orgKIDS COUNT will accept applications for the 2010 Business on Board with Childcare! award until December 31, 2010, giving employers an extra two months to apply for this year's award and time to include their participation in Take a Flower to Childcare Day as part of their award application.
The program is being funded in part by the Early Care and Education Division of the West Virginia Department of Health and Human Resources and the Sisters of St. Joseph Charitable Fund.  To ensure the long-term viability of Business on Board with Childcare!, KIDS COUNT is seeking additional business sponsors for the program.  To learn more about the benefits of becoming a sponsor, e-mail KIDS COUNT at margiehale@wvkidscountfund.org or call 1-888-KIDSCOUNT. 

**END**

For more than 20 years, the West Virginia KIDS COUNT Fund has been the state's most trusted source of information about the well-being of children and a leader in the effort to educate parents, policymakers and the public about what young children need to thrive and achieve.  KIDS COUNT's signature project is the annual KIDS COUNT Data Book, which tracks key indicators of the health, education, safety and security, and economic conditions of children both on a statewide and county-by-county basis.  The Data Book is often the basis of public policy decisions and an important resource for those who seek and award funding from foundations and the private sector.
KIDS COUNT's recent advocacy work has been focused exclusively on advocating for better early child development programs. In March of 2009, KIDS COUNT launched the Kids First Communities Campaign, a groundbreaking, statewide effort to build grassroots support for new state investments that will improve childcare.  This campaign led directly to the successful passage of legislation launching West Virginia's first childcare quality rating and improvement system.  KIDS COUNT and its five, regional "KIDS COUNT Communities" are now leading the effort to recruit West Virginia businesses for the Business on Board with Childcare! program. 
 

PRESS RELEASE
May 18, 2010
For Immediate Release
Contact:
Margie Hale
West Virginia KIDS COUNT Fund
Success Starts With Reading 

Annie E. Casey Foundation Issues Call To Make Reading by the End of Third Grade a National Priority;

Report Shows 74% Of West Virginia Fourth Graders Scored Below Proficient Reading Level in 2009

Baltimore, Md., May 18, 2010 - Two out of every three fourth graders overall are not proficient in reading according to the most recent National Assessment of Educational Progress.  In West Virginia, three out of four fourth graders are not reading at grade level, making West Virginia 43rd in the nation in grade-level reading proficiency. The problem is even worse for children from low-income families.  Nationally, four of five fourth graders from low-income families are not proficient in reading, and, in West Virginia, the number is slightly more than four of five (83%). 
The failure to help children from low-income families reach this milestone cements educational failure and poverty into the next generation.  The Annie E. Casey Foundation is focusing attention on the critical importance of achieving grade-level reading proficiency for all children by the end of third grade.  The ability to read is central to a child's success in school, life-long earning potential, and the ability to contribute to the nation's economy and its security.
This new national emphasis on reading success is introduced by a special KIDS COUNT report, Early Warning! Why Reading by the End of Third Grade Matters and is supported by a broad coalition including, America's Promise Alliance, Mission: Readiness and United Way Worldwide.   "Until third grade, children are learning to read.  After third grade, they are reading to learn.  When kids are not reading by fourth grade, they have a steeper hill to climb the rest of their lives," said Ralph Smith, Executive Vice President of the Annie E. Casey Foundation. "Poor reading test scores are profoundly disappointing to all of us who see school success and high school graduation as beacons in the battle against intergenerational poverty."
Margie Hale, Executive Director of the West Virginia KIDS COUNT Fund, says one way to improve third grade reading scores is to improve the quality of childcare.  "The best way to make sure all children get the proper foundation for reading is through positive learning experiences early in life.  For every dollar West Virginia spends to significantly improve the quality of childcare, the state will earn a $5.20 return through outcomes such as higher academic achievement and adult earning power, and lower juvenile delinquency and dropout rates.  That's why KIDS COUNT is urging West Virginia's leaders to immediately invest new state dollars in a childcare quality rating and improvement system." 
Although NAEP scores have shown incremental increases over the past 15 years for most students, disparities in reading achievement persist across economic, racial and ethnic groups. The share of low-income Black, Hispanic, and Native American students who score below proficient on the NAEP reading test is much higher (89%, 87%, and 85%, respectively) than the share of low-income white or Asian/Pacific Islander students (76% and 70%).

"The stressors facing the most vulnerable kids and families include more health problems that interfere with early learning, fewer early interactions that foster language development plus limited access to high-quality early childhood and pre-K programs," said Patrick T. McCarthy, President and CEO of the Casey Foundation.  "When children attend low-performing, under-resourced schools their parents may be less able or comfortable interacting with schools on their children's behalf.  They may be distracted by hunger, housing insecurity, and family mobility."
Alma Powell of America's Promise Alliance notes that her organization was founded to encourage high school graduation but has had to increasingly focus on early school success. "The National Research Council has shown that a child who is not at least a modestly skilled reader by the end of third grade is unlikely to graduate from high school," says Powell. "We must intervene early to make a difference."  

Brigadier General Velma Richardson, U.S. Army (Ret.), of Mission: Readiness says the pool of high school graduates is neither large enough nor skilled enough to meet our national security needs.  "The Defense Department estimates 75 percent of Americans aged 17 to 24 are ineligible to join the U.S. military because they are poorly educated, involved in crime or physically unfit.  Even with a high school diploma, 30% of potential recruits fail the entrance exam due to inadequate math and reading skills," said General Richardson.  "We must get today's kids on track to become tomorrow's leaders."

McKinsey & Company estimates that the US GDP in 2008 could have been $1.3 trillion to $2.3 trillion higher if the U.S. students had met the educational achievement level of higher performing nations between 1983 and 1998.
"United Way wants to change that reality, and fulfill every parent's dream for their children to succeed in school, work and life.  We look forward to working with the Casey Foundation and organizations represented here today to help our children achieve their full potential," said Stacey D. Stewart, Executive Vice President, Center for Community Leadership and Community Impact Leadership, United Way Worldwide.   
A child's experience in a high-poverty school plays a huge role in determining how likely that child is to be a grade-level reader by the end of third grade.  This failure of high-poverty schools is similar across all groups, but especially pronounced in high-poverty schools serving black, Hispanic and American Indians kids.

The extent of the problem will be the subject of a May 18 panel discussion where panelists will identify a host of issues and challenges that contribute to students falling behind the reading curve. For many children, these challenges begin at birth and include poor health or nutrition, language barriers and lack of adequate parental supervision. For others, the problem might be due to chronic absenteeism from school, summer learning loss, or low-performing schools.
Recognizing these and other challenges, the Casey Foundation's Early Warning! Why Reading by the End of Third Grade Matters has identified four steps to close the gap and raise the bar:

1. Develop a coherent system of early care and education that aligns, integrates, and coordinates what happens from birth through third grade so children are ready to take on the learning tasks associated with fourth grade and beyond.
2. Encourage and enable parents, families, and caregivers to play their indispensable roles as co-producers of good outcomes for their children.
3. Prioritize, support, and invest in results-driven initiatives to transform low-performing schools into high-quality teaching and learning environments in which all children, including those from low-income families and high-poverty neighborhoods, are present, engaged, and educated to high standards.
4. Develop and utilize solutions to two of the most significant contributors to the under-achievement of children from low-income families:  chronic absence from school and summer learning loss.
"Because it's such a strong predictor of future problems, Casey is putting a stake in the ground on ensuring that children are able to read at grade level by the end of third grade," said Michael L. Eskew, Casey Board Chair and former CEO of UPS.   "The research is clear and compelling.  And it affirms what common sense tells us.  In a knowledge dependent world and global economy, no city, no region, no nation -- including our own -- can compete successfully without attending to the basics. And that starts with reading." 

The Annie E. Casey Foundation is a private charitable organization, whose primary mission is to foster public policies, human-service reforms, and community supports that more effectively meet the needs of today's vulnerable children and families. For more information, visit www.aecf.org.
The West Virginia KIDS COUNT Fund is the state's most trusted source of information about the well-being of children and a leader in the effort to educate parents, policymakers and the public about what young children need to thrive and achieve.  KIDS COUNT's vision is to create a culture that values, nurtures and realizes the potential of West Virginia's youngest children.  For more information, visit www.wvkidscountfund.org.
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The Casey Foundation will release the report during a webcast on May 18th at 1:00 PM ET. The live webcast will include featured speakers and a panel discussion, moderated by Michel Martin, Host of NPR's "Tell Me More," with representatives from the education, government, and business sectors. To register for the webcast, please visit www.visualwebcaster.com/casey-foundation-briefing
Follow the Annie E. Casey Foundation and this issue on Twitter @annieECaseyfndn and on Facebook at
www.facebook.com/AnnieECaseyFoundation